Selling your Property

How long does it take to sell a home?
There is no easy answer.
Recognizing the key factors influencing the market can give you significant control over the
time it takes to sell your home.

The proper balance of these factors will expedite your sale.
We Do Not Control:
Location
Competition
Market Conditions

We Can Control:
Condition of the House
Terms
Price

Pricing Your Property
Determining price is the most critical step in preparing your home for sale, so you can get the
highest return in the least amount of time.

Pricing Strategy
Pricing strategy depends on the market conditions at the time your home is put up for sale.A
well-priced home often sells quickly once it's put on the market.
When your home is priced right from the outset, you maximize your opportunity to reach the
most qualified buyers.

Market Activity and Time
A home receives its best exposure during the first three to five weeks on the market.
Multiple listing service statistics show that the longer a home is on the market, the lower the
selling price.

Targeting the Right Buyer
When your price is too low, you could lose thousands of dollars on your family's largest
investment.
Overpricing a property is risky; qualified buyers who might find the home just right won't see
your home because it's out of their price range.
Agents will hesitate to show an overpriced home, unless it will make a competing property
look like better value.

Real Estate Previews
Interest will be generated by the immediate distribution of property information to all
neighboring Windermere offices.
I will facilitate marketing and minimize inconveniences to you.
Listings are toured by sales associates from area Windermere offices.
I will market your home to agents working with qualified buyers.

Controlled Access
I will help you determine the best approach to showing your property.
To ensure privacy, you are consulted on the scheduling of showing appointments.
Easy access increases marketability and shortens market time.
Follow Windermere's "Market Preparation Guide" to increase interest in your property.

Activity Updates
You will be kept well informed of all marketing activities.
Comments from potential buyers and touring real estate agents will be passed on to you until
your property is sold and closed.
You will be notified of changes in the market.
You can make informed, timely decisions based on the continuing flow of information.

Buyer Qualification
I will help screen prospective buyers to determine their ability, readiness and willingness to
buy your home. Pre-qualification positions buyers to take action quickly.